• Digital Analyse, Digital strategi, eCapacity, eHandel / eCommerce, Online strategi

    VELUX - Fra offline til online forretning gennem data-baseret ledelse

    VELUX er den ledende leverandører af ovenlysvinduer i verden. Som en klassisk offline-virksomhed, der har solgt vinduer i den fysiske verden igennem et stort forhandlernet i 75 år, er det naturligt, at online transformation er en ny udfordring. Sven-Eric Nilsson, Vice President for Global e-commerce i VELUX præsenterede hvordan man i VELUX leder og driver sin online forretning. […]

  • Digital Analyse, Digital strategi, eCapacity, Google Analytics, Nyheder, Performanceoptimering

    Konstant tuning af forretningen er succesformlen for momondo

    Hastighed og konstant tuning af forretningen er afgørende i et stærkt konkurrencepræget marked Momondo er en af mange rejsesøgemaskiner på markedet. Konkurrencen er hård, og derfor skal forretningen hele tiden fintunes, så man sikre, at kunderne vælger Momondo, når ferien skal planlægges, flyet skal bestilles eller hotellet skal bookes. Tore Pein, Global CMO i Momondo, kom med inspiration på eCapacitys digital executive event til […]

  • Dashboards, Digital Analyse, Digital strategi, eCapacity, eHandel / eCommerce, Google Analytics, Nyheder, Webanalyse

    BIG DATA - nu realiseres reelle forretningsoptimeringer i de digitale kanaler

    På eCapacity’s Digital Executive Event var der lejlighed til at opleve nogle af de ledende eksempler på virksomheder, der har realiseret de muligheder der er for at aktivere massive data mængder til at optimere deres digitale forretninger. eCapacity havde samlet en gruppe skandinaviske ledere, der driver nogle af de betydende digitale forretninger, til en formiddag […]

  • Cookie, Digital Analyse, Internet, Nyheder, Webanalyse

    Firefox in privacy mode blocks all major tracking vendors

    Over the past 10 years, the digital analytics space has changed dramatically from being a log-analysing task in IT, to a vital part of most company’s online presence, marketing and development of strategy. As the digital analytics space has evolved, marketers have acquired more sophisticated tools in the toolbox and better data about their customers […]

  • Adobe, Digital Analyse, Digital strategi, eHandel / eCommerce, Nyheder, Performanceoptimering, Webanalyse

    Advanced usage of Adobes latest update to Calculated Metrics

    In my previous blogpost, you got a brief introduction to the new calculated metric interface and some of the basic capabilities. As described, the update also came with some more advanced mathematics functions and logic, that analysts can apply to deliver better data. To illustrate how to use some of those new capabilities, let’s start […]

  • Digital Analyse, Google Analytics, Webanalyse

    Overskrider dit website grænserne for Google Analytics dataindsamling?

    Hvis du er stødt på nedenstående advarsel i Google Analytics er du sikkert bekymret for din analytics data, og måske overvejer du om du skal opgradere til Google Analytics Premium. Her kan du læse mere om hvad der bør indgå i dine overvejelser.   Grunden til at denne advarsel dukker op er at den pågældende […]

  • Adobe, Digital Analyse, eCapacity, eHandel / eCommerce, Nyheder, Online marketing, Performanceoptimering, Webanalyse

    New calculated metrics in Adobe Marketing Cloud!

    Adobe recently updated how calculated metrics are build, managed and used in the Adobe Marketing Cloud. Not only did the update include new features and functionalities such as statistical calculations or the opportunity to share calculated metrics across report suites, it also improves the workflow for analysts deploying and using calculated metric in his or her daily work.

  • eCapacity, Nyheder

    Danske SkatePro vinder sølv i den europæiske eCommerce award, hvor Per Rasmussen fra eCapacity er en del af juryen

    De europæiske eCommerce awards er netop blevet uddelt i Barcelona, i forbindelse med det årlige Global eCommerce summit. Igen i år var en dansk e-handelsvirksomhed helt fremme i feltet, som en af de bedst i europa.

  • Adobe, Digital Analyse, Mobil, Nyheder, Webanalyse

    Adobe Analytics spring release makes the gab between analysts and data scientists smaller

    At this time of the year Adobe usually have a major release called ‘The Spring Release’. It releases short after Adobe has held their Summit in US and always includes features and improvements that help business to improve customer insights and optimization.

  • Digital Analyse, Google Analytics, Performanceoptimering

    Boozt.com investerer i Google Analytics Premium

    Investeringer i Googles high-end enterprise webanalyse platform, hos endnu en af de ledende Nordiske digitale virksomheder.