Again this year eCapacity consultants from both the UK and DK office attended the Adobe Summit in London to get inspired and spot the latest trends in data-driven digital commerce. 1. Make experience your business The main message from Adobe this year was to make experience your business – to make your business an experience for the customers throughout the entire customer journey, across all touchpoints on all devices. It’s not just about the product or the service, but everything around it. The most boring thing you can do on your smartphone is to make a call. Soon, the…
